Tuesday, October 15, 2013

TV And Radio Commercials

Having spent many a day back in the stone age spinning records and playing commercials I thought it would be a good idea to have a training session on what you hear or see when you watch TV or listen to the radio. TV and radio stations are required to do so many minutes per week of public service. Sometimes they do it in the form of National Cancer Society ads or any public service group asking you to give money. In order to let you know what is up and coming they also do promos pushing up and coming shows or events on that station. When ever as they are called PSA's play(Public Service Announcements) the broadcast station donates that time and creates no imcome from it. The same for promos there is nobody paying them to run a promo and sometimes you get both promo's and PSA's in the same cluster of advertisments. When you see that you can think boy they must not be selling too much advertising to be playing all these promos. Yesterday I heard UNC running on the radio a package deal for the three remaining home games they have left and one of those games is the Duke game. Let me tell you right now, here we are in the middle of the football season and Carolina is still trying to sell out the Duke game. If you are a regular TV or Radio listener you will catch in April and May all the schools pitching their season ticket packages trying to sell out all of the games. Here it is October and any school still trying to fill the seats for any game now is in a lot of trouble. Guess What? It's not just Carolina but everyone is having trouble filling seats up every Saturday. The first sign of why people aren't going to the games would be how good the team has become as the season has unfolded. State, Carolina and you can now throw ECU into the disapointing department. Three weeks later you can see now that ECU beating Carolina wasn't all that much and the way things are now the State game could be the same. The next reason why people are not buying tickets is the cost of a per game ticket and the price of season tickets to any college team. I went to the grocery store over the weekend and when I came out I had $99 dollars worth in my arms. I had more money in my pocket when I made $1.65 an hour than I do now. There is a third reason why people don't go and this surely could be a Carolina problem. I hear it from many Carolina fans that they are still ticked at the Butch Davis fiasco and they way they got folks to buy the new enzone seats. The only way to make those folks forget is to have a winning team which will not be this year so the same problem will exist next year for them when it is time to buy season tickets. What all of this is saying is everybody is struggling to get by from the major TV stations to college athletics to you and me. This is the most unusual of times. Make pleny of money each week but don't have any two days after pay day. Sure can't buy a ticket to a ball game that way.